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June 30, 2021
Rose Fulbright is a long-term member of wonderful sustainable organisation Blue Patch, who support British-made businesses around the country.
Here is a little interview, and link to an Instagram Live, that Rose did with Blue Patch.
Rose Fulbright-Vickers is the founder of sustainable fashion brand Rose Fulbright. This is a British lifestyle brand which creates collections of luxurious loungewear and resort-wear garments along with a selection of accessories.
Rose incorporates her education at Parsons School in Paris and London College of Fashion in London with her interest in art. She starts her design process by making watercolour paintings from observation, harmonising her motifs within a tonal range and scanning them at high resolution. This process provides inspiration for future collections.
She draws inspiration from her background since her family and heritage are one of the primary influences of her design. Her great-grandfather Clough Williams-Ellis was the renowned British architect and pioneer of ecological conservation, most famous for his life’s work, Portmeirion Village, in Snowdonia. Rose’s grandmother, Susan Williams-Ellis was a prominent British artist and founder and designer of Portmeirion Pottery.
“Sustainable business and living is such a huge topic that I almost see it from two different perspectives – the first is the ideal, which to me would mean circular business models and a circular economy. I think this would solve a lot of problems to do with waste and pollution at the same time as uplifting local economies.
The other perspective is that of the realist. This starts with a huge amount of research, followed by choosing one or two areas that really matter to you personally, and then focussing on those in business and/or in your personal life.
It is truly not possible at the moment for a business to be fully sustainable in every way, and I think it is really important that businesses be transparent and honest about that, because it helps to educate people.”
“So far I have learned that there are a large section of people for whom sustainability is not a priority when choosing what to buy – for them it is more of an added bonus, but it does not mean the brand should not be sustainable.
I have learned about how important it is to manage marketing around sustainability, because it won’t necessarily appeal to everyone. Added to that, always choosing the sustainable option is not necessarily good for business/brand image.
If I take the macro perspective, my end goal is to have a thriving business that has the power to make true and lasting positive change within the industry, but I won’t have a thriving business if my marketing and products don’t match up to customer’s expectations.”
“If you’re trying to lead a more sustainable life I would recommend choosing one area that matters a lot to you, and then assess every area of your life and see where you can align your goals with a way of living that works for you.
It doesn’t have to be a huge change, but starting small and expanding out in a manageable way, to me, is the best possible method to be more sustainable.”Rose Fulbright-Vickers, Rose Fulbright