Positive Luxury
Our Mission
At Rose Fulbright we believe that luxury should mean positive things for our suppliers and also for you, our customers. Positive luxury can be achieved with three separate initiatives.
First, our responsibility is to use and celebrate those manufacturers and suppliers working to be as ethical and sustainable as possible.
Second, we ensure the way we do business is as ethical and sustainable as possible, following our own bespoke sustainability strategy.
Third, we collaborate with and contribute to organisations working to make a long-term difference in how the fashion and design industry functions.
Best Practice
Rose Fulbright sets out in several ways to be as ethical and sustainable as possible:
We use local manufacturers, which reduces the carbon footprint involved in shipping, import and export.
Our fabrics are sourced, where possible, from environmentally and ethically sound suppliers – for instance we use organic cotton silk for our beachwear products.
We endeavour to minimise fabric wastage by creating new products from offcuts.
We encourage our customers to care properly for their items to make them last longer and reduce waste- through providing thorough information on garment care.
Charity Support
We use the Rose Fulbright brand to support worthwhile causes:
A percentage of profits from the first edition of the Tropical Collection were donated to Oceana, a charity working on initiatives to preserve the world’s oceans. We took part in a charity fashion show hosted by Oceana in March 2015.
When living in Beijing, Rose worked with local charity Roundabout to help organise fashion events where the main aim was to raise awareness and money for the charity. She also donated garments to charity ball fundraisers to raise money for infrastructure projects helping rural children in China get access to education.
